Marketers Shift Focus From Traditional Tactics ... But Not Direct Mail: A survey finds marketers expect to decrease focus on newspapers (32%), consumer magazines (28%) and other traditional channels in 2013 --yet, direct marketing is one offline tactic that is not an area of shifting focus.
According to a survey conducted by global staffing organization Aquent and the American Marketing Association (AMA), while print is taking a hit, in general, direct marketing is not an area that many marketers plan to shift focus away from -- only 9% cite this tactic as an area of declining focus.
