Traditional Media Remains Key Source for U.S. Shoppers: Traditional media and channels are still very important sources of ideas on what to buy, according to the 2013 BrandSpark/Better Homes and Gardens American Shopper Study, which examines "what is on the minds of American shoppers."
Leading the pack: 67% of shoppers turn to circulars to get ideas on what to purchase on their shopping trips, making it the. Meanwhile, almost 3 in 10 get ideas from newspaper articles, one in 5 cite TV ads, and, one in 6 note magazine ads, as sources of purchase ideas.
