Marketers' perceptions of interactive marketing may seem a little out of this world to the average consumer. According to ExactTarget's Marketers From Mars study, a report that compares marketers' views to those of consumers, marketers are becoming a “focus group of one.” Consider the following: While 61% of surveyed marketers follow at least one brand or company on Twitter, only 12% of consumers do the same. Likewise, while 86% of marketers have liked a brand on Facebook, only 58% of consumers admit to becoming a brand's Facebook fan.
Friday, February 15, 2013
Gulf Separates Marketers & Consumers
Marketers Are Out of This World: Marketers should invest in channels with proven ROI instead of constantly exploring new frontiers, says ExactTarget.
Marketers' perceptions of interactive marketing may seem a little out of this world to the average consumer. According to ExactTarget's Marketers From Mars study, a report that compares marketers' views to those of consumers, marketers are becoming a “focus group of one.” Consider the following: While 61% of surveyed marketers follow at least one brand or company on Twitter, only 12% of consumers do the same. Likewise, while 86% of marketers have liked a brand on Facebook, only 58% of consumers admit to becoming a brand's Facebook fan.
Marketers' perceptions of interactive marketing may seem a little out of this world to the average consumer. According to ExactTarget's Marketers From Mars study, a report that compares marketers' views to those of consumers, marketers are becoming a “focus group of one.” Consider the following: While 61% of surveyed marketers follow at least one brand or company on Twitter, only 12% of consumers do the same. Likewise, while 86% of marketers have liked a brand on Facebook, only 58% of consumers admit to becoming a brand's Facebook fan.
