Traditional Media Continues to Hold Purchasing Sway In Digital World: Next to friends and family and manufacturer/retailer websites, traditional media continues to holds sway in influencing consumers' purchase decisions. Next to friends and family and manufacturer/retailer websites, traditional media continues to holds sway in influencing consumers' purchase decisions.
Traditional media, such as TV and print, continue to be trusted, reliable sources for 42% of those consumers surveyed -- ahead of retail sales associates and e-mail messages from manufacturers and retailers
