Global consumers demand smarter packaging
Global consumers are guided by product packaging in their buying behavior. We reject products in plastic packaging and feel guilty when we throw away plastic water bottles. We worry about the amount of packaging consumed by society, and when shopping online we might consider having goods delivered in simple standard packaging instead of the original packaging if it makes them cheaper. These are the results of an international study by Innventia, Packaging 2020, carried out in association with Kairos Future.
The report describes seven global forces and their impact on the packaging industry and the packaging of the future. The conclusions are based on a survey carried out among consumers in the US, India and Sweden. A clear majority of the 1,500 interviewees see major problems with society’s consumption of packaging.
