Thursday, October 4, 2012

News, Long-Form Articles Drive Tablet Usage

http://www.abmassociation.com/News/2881/News,-long-form-articles-drive-tablet-usage
As media companies scramble to identify user behavior on mobile devices, two major reports were released this week that demonstrate that mobile users put a priority on news. According to a new survey, "Future of Mobile News," by the Pew Research Center's Project for Excellence in Journalism(PEJ), in collaboration with The Economist Group, half of American adults have a web connection through their smartphone or tablet, and this is causing a rapid consumption of news. The PEJ study reports that 64 percent of tablet owners and 62 percent of smartphone owners access news articles on the devices at least once a week. According to the study, 22 percent of American adults own tablets and 44 percent own smartphones, concluding that roughly a third of American adults get news on their mobile devices weekly.