In a novel twist on activating print with digital complements, Entertainment Weekly is bringing a live Twitter feed into its Oct. 5 issue. The ad for TV network CW includes an LED screen that receives a wireless feed of comments from and about the CW network and its programming. The screens will also run video clips from the fall season premieres on the CW.
Thursday, October 4, 2012
EW Adds Twitter Feed To Print Issue
http://www.minonline.com/news/21246.html?utm_source=twitterfeed&utm_medium=twitter
In a novel twist on activating print with digital complements, Entertainment Weekly is bringing a live Twitter feed into its Oct. 5 issue. The ad for TV network CW includes an LED screen that receives a wireless feed of comments from and about the CW network and its programming. The screens will also run video clips from the fall season premieres on the CW.
In a novel twist on activating print with digital complements, Entertainment Weekly is bringing a live Twitter feed into its Oct. 5 issue. The ad for TV network CW includes an LED screen that receives a wireless feed of comments from and about the CW network and its programming. The screens will also run video clips from the fall season premieres on the CW.
