With the advent of any new, exciting or sexy way of doing anything, the advocates for it will proclaim the old methods to be dead. The Internet was supposed to kill print. It hasn’t. Television was supposed to kill radio. It didn’t. Lately, social media has been said to be the next great “killer” driving things like email marketing to its death. That notion was largely behind my reason to pen The Rebel’s Guide To Email Marketing with DJ Waldow. Social will kill email? No, it won’t. Or at least that is our supposition. But why suppose? Why not ask? It’s kinda what we do here.
In the latest edition of The Social Habit, we asked a representative sample of over 3,000 American social media users 12 and older if they read email from brands products or companies. Of those who responded, 61 percent say that yes, they indeed do read emails from such entities. Email marketing is dead? We think not.
