Edelman’s Rubel: Get Ready for a New Era of Hybrid Media:
If traditional marketers are like zebras, and media companies are like elephants, then the media world of the future will be nearly completely mixed up, creating “zebelephants,” said Steve Rubel, EVP/Global Strategy of Edelman.
Rubel, speaking at the Mashable Media Summit in New York last week, described a world where marketers and media companies have taken on the characteristics of the other, and where media companies, in order to thrive in a new environment, need to embrace the new structure.
