Consumers Favor Print & TV Ads to Digital

Consumers Continue to Favor Offline Ads; Most Digital Formats Lose Ground: A new consumer attitude study finds that even in this digital-centric climate, Americans are likely to view offline media ads most favorably -- while most digital formats have experienced a decrease in favorability. The 2012 AdReaction study, focusing on consumer opinions and perceptions of advertising, finds that even in this digital-centric climate, U.S. consumers are likely to view offline media ads most favorably -- with TV viewed in a positive light by 49% of respondents, followed by magazine ads (41%), and newspaper ads (40%).