Hot" is, of course, relative. We
reserve the designation for those media brands and media people thriving
despite competition, market forces and that bugaboo of every business: the ever
elusive consumer. Across weeks, we studied factors including advertising
business, audience numbers, category supremacy, creativity, innovation,
industry accolades and social buzz.
Some of the winners:
New
York
Start spreading the news. Not only does editor Adam Moss’ New York still kill it week after week in print (eye-catching covers, provocative features), the pub keeps giving consumers more reason to go online, too. This year brought The Cut, the third blog spun off from nymag.com (following the smash culture monitor Vulture and foodie destination Grub Street). While other publishers struggle to monetize their online businesses, New York gets a phenomenal 40 percent of its revenue from digital, up from 20 percent four years ago.
HGTV Magazine (Hearst/Scripps)
Start spreading the news. Not only does editor Adam Moss’ New York still kill it week after week in print (eye-catching covers, provocative features), the pub keeps giving consumers more reason to go online, too. This year brought The Cut, the third blog spun off from nymag.com (following the smash culture monitor Vulture and foodie destination Grub Street). While other publishers struggle to monetize their online businesses, New York gets a phenomenal 40 percent of its revenue from digital, up from 20 percent four years ago.
HGTV Magazine (Hearst/Scripps)
Though barely a year old, HGTV
Magazine has already built a towering following among both readers and
advertisers. Like Hearst/Scripps’ other venture, Food Network Magazine, HGTV
was a smash from day one. After selling out its October/November 2011 test
issue (demand was so great that more copies had to be printed), the title
launched in earnest this past May, shattering its initial rate base of 450,000.
HGTV Magazine today averages 275,000 newsstand copies. Two more
increases in rate base, to 800,000, are planned for 2013, while frequency will
expand to 10 times per year.
