USPS offering QR promotion to online merchants: The U.S. Postal Service is offering a postage discount through Nov. 21 to online merchants that include 2-D barcodes as part of their direct-mail campaigns.
The promotion, giving marketers a 2% discount on first-class and standard-mail postage, is designed to spur mobile purchasing by putting mobile-optimized promotional offers, coupons and catalogs into customers' hands in time for Black Friday and Cyber Monday, the traditional shopping days that follow Thanksgiving.
