Rolling Stone Courts Hispanic Market, Spanish Speakers With Latest Issue:
Rolling Stone is trying to get closer to the Hispanic market by introducing Spanish-language advertisements and a secondary Spanish-language cover on the back of its November 22 issue.
As the U.S. Latino population continues to soar, the need to actively court this demographic does as well. Here, FOLIO: checks in with Matt Mastrangelo, publisher of Rolling Stone (pictured below left), to get the details on this new focus for his brand and the industry at large.
