Bergdorf Goodman Holiday Catalog Targets Affluent Homes

Bergdorf Goodman Reaches Affluent Homes Via Holiday Catalog: New York-based department store Bergdorf Goodman is looking to boost holiday sales through a direct mail catalog meant to lure affluent recipients to the in-store experience. The holiday catalog promotes the retailer’s exclusive gifts for fans of the Bergdorf lifestyle and features brands such as Cadillac, Alexander McQueen, Tom Ford and Valentino. It includes gifts for men, women, children and the home in a 68-page print catalog.