http://www.btobonline.com/article/20121010/MEDIABUSINESS16/310109993/wall-street-journal-digital-network-debuts-private-ad-exchange
The Wall Street Journal Digital Network has
introduced a branded private advertising exchange called WSJ Audex.
The invitation-only exchange enables
advertisers to do real-time bidding across Barrons.com, MarketWatch.com,
SmartMoney.com and WSJ.com.
