Angie, On Why Angie’s List Publishes a Print Magazine:
Angie Hicks Bowman, co-founder of the home service rating company that carries her name, is one of the smartest marketers I have ever interviewed. After her first year of door knocking, her company had 1,000 members. Today, that number is over 1.5 million paid members.
When I asked Angie why she is sticking with print magazines she said, “I think people interact with print publications differently than they do with online content. Angie’s List is essentially a problem solving service. But our print magazine allows us to interact with members..." Angie added that her magazine helps differentiate her company in the crowded online market: “It’s one of the neat differentiators about us. We are not only collecting all of this content but actually packaging it into this kind of “news you can use format.” In addition, Angie said her print magazine helps drive incremental activity by educating members.
