Wednesday, October 10, 2012

Reader's Digest's Digital Transformation

http://techcrunch.com/2012/10/07/readers-digest-tablet-numbers/

Reader's Digest... " magazine that I remember seeing on lots of shelves when I was growing up." Now Editor in Chief Liz Vaccariello tells me that the magazine has undergone a “digital transformation”, especially this year, and it’s finding a growing audience on tablets, with digital sales set to exceed newsstand copies by December.
The magazine is reversing that slide on at least one front — starting in January, it’s going back to a fully monthly schedule.