Respondents say the most preferred place to view an ad is while looking through a favorite print magazine; Digital ads scored only in the single digits.
Favorite print magazine – 45%
Favorite TV show – 34%
Tuesday, October 30, 2012
Study: 45% of Consumers Prefer Ads in Print
Study Reveals Online Marketing is Falling Short with Consumers: A new study from Adobe finds both consumers and professional marketers believe traditional marketing is still more effective than online marketing.
Respondents say the most preferred place to view an ad is while looking through a favorite print magazine; Digital ads scored only in the single digits.
Respondents say the most preferred place to view an ad is while looking through a favorite print magazine; Digital ads scored only in the single digits.
