Next Issue Media Enters Next Phase of On-Demand Model:
Next Issue Media, supported by a joint venture between five of the
biggest domestic publishers, is set enter its next phase of growth as it
plans a formal marketing push into the holiday season. Internal metrics
released by the company recently show it's attracting a significant
number of new readers to the consortium's brands. And in the next few
weeks, NIM will be adding
another round of titles to its catalog, this time from outside the
consortium. But don't expect the number of available titles to grow too
quickly. While Next Issue Media continues along the path of a
premium-priced, on-demand model for magazines, it's doing so for only a
small slice of the industry.
