The standout was The New York Times, whose total circulation grew more than 40 percent to 1.6 million. Its digital circulation more than doubled in the past year to 896,352, the result of an aggressive push to grow its paid digital subscription base via its paywall, which went up more than a year ago (though it wasn't enough to cure all its revenue ills [2]). With the increase in digital, the Times’ online daily circulation now tops its print circulation, which comes in at 717,513. The Times’ Sunday circulation also sharply increased, from 27.7 percent to 2.1 million.
Archrival The Wall Street Journal, with a more established paid site, grew its total circ 9.4 percent to 2.3 million as its digital circ surged to 794,594 from 537,469 a year ago.
