The future of marketing will rely on relationships driven by data:
Personalized consumer experiences created from relationship building will drive the future of marketing, said executives at the ExactTarget Connections conference in Indianapolis.
ExactTarget CEO Scott Dorsey kicked off the event, speaking to a room of thousands of marketers and challenging them to participate in “inspired marketing.” According to Dorsey, “inspired marketing” is a fusing of the right brain and left brain in a way that pulls creative and metrics together to make the result more powerful.
