http://chiefmarketer.com/direct-marketing/dma-debuts-data-driven-marketing-institute
The Direct Marketing Association introduced the Data-Driven Marketing Institute yesterday, an initiative it hopes will help the industry educate consumers about the way data-driven marketing helps consumers and boosts the economy.
The DMA hopes to spend at least $1 million on the initiative. While the specifics of the institute are still being finalized, she told reporters it will incorporate research on consumer attitudes and economic impact, as well as lobbying efforts and consumer outreach, which could potentially take the form of advertising or public meetings.
The Direct Marketing Association introduced the Data-Driven Marketing Institute yesterday, an initiative it hopes will help the industry educate consumers about the way data-driven marketing helps consumers and boosts the economy.
The DMA hopes to spend at least $1 million on the initiative. While the specifics of the institute are still being finalized, she told reporters it will incorporate research on consumer attitudes and economic impact, as well as lobbying efforts and consumer outreach, which could potentially take the form of advertising or public meetings.
