T:
The New York Times Style Magazine will revamp its magazine franchise in
2013. Under the direction of editor Deborah Needleman, the revitalized magazine
will have a more expansive approach to covering the luxury lifestyle, as well
as a new look and publication schedule. The changes will be unveiled in
Needleman's first issue as editor on February 17, 2013.
Well, that didn’t take long.
Deborah Needleman is only in her third week as editor of T: The New York Times Style Magazine
[1]. And while new editors often stay under the radar for a few months as they
figure out their strategy, she not only has a plan but is talking about it
publicly.
And why not? After all,
Needleman negotiated to get certain changes made weeks before her start date,
and the Times, in order to woo her away from rival The Wall Street
Journal’s WSJ., obliged. One
is the frequency change: Starting with her first issue out Feb. 17, 2013, the
magazine will publish 13 times a year, down from 15.
