Traditional Media Still Most Trusted Sources of Info and News: A recent study finds consumer trust in traditional media is much higher than digital media, while online research holds the most sway with influencing brand-buying buying decisions.
The study, examining the attitudes of over 24,000 consumers, finds that the most-trusted medium for news and information is television (45%), followed by newspapers (20%) and then radio (18%). Only one in eight (12.5%) respondents selected online news sources as most trusted.
