Friday, July 20, 2012

Starbucks Introduces EarthSleeve(TM)


Today, Starbucks Coffee Company, LBP Manufacturing and Henkel announced the availability of EarthSleeve(TM), a new hot-cup sleeve that integrates proprietary technology that enables a reduction in overall material usage while at the same time increasing the post-consumer content.  The new product decreases raw fiber material by 34% and increases post-consumer content by 25%.