IKEA Unveils Its Catalog Of The Future:
For its 2013 catalog teaser, IKEA has revealed its adoption of mobile augmented-reality and interactive technology, as a new approach for its future catalogs.Users have to download the new IKEA Catalog App (which would be available from 31 July) for their smartphone or tablet, and scan select pages of the 2013 catalog to unlock films, interactive experiences, photo galleries and other home-furnishing inspiration.
