Friday, July 20, 2012
GroupM Revises Ad Forecast
http://www.mediapost.com/publications/article/179133/groupm-revises-ad-forecast-down-to-51.html
The continuing uncertain economic climate in both Europe and the U.S. has led WPP’s GroupM to downgrade its global ad spending growth forecast for 2012. The firm now predicts growth will reach 5.1% to $506 billion in measured media.
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