The long-term decline in newspaper advertising
revenues will continue unabated in coming years, according to...PricewaterhouseCoopers, ZenithOptimedia, and
Magna Global.
PwC sees print advertising revenues for North
American newspapers falling at a compound annual rate of 4.2...
ZenithOptimedia’s global forecast is similarly
pessimistic, with total newspaper revenues worldwide set to drop from $96.1
billion in 2011 to $92.8
billion in 2014...
Magna Global also sees more declines ahead, with
total newspaper revenues in North America set to fall 6.6% this year, while
global newspaper ad revenues drop 1% to $85.5 billion.
