About the only time that food and clothing
turn up together in ads is when detergents demonstrate their abilities to
remove from one the stains made by the other. That is about to change as a food
magazine and a clothing retailer join for an elaborate summer promotion.
The magazine is Bon Appétit, part of the
Condé Nast Publications division of Advance Publications, and the retailer is
Banana Republic, part of Gap Inc. It is, apparently, a coincidence that the
retailer involved features a food in its name.
