Hearst, NBCUniversal Partner to Rebrand G4 as Esquire Network:
NBCUniversal has partnered with Hearst's Esquire to relaunch its G4 cable channel, which previously focused on gadgets and gaming, as a network featuring a broader menu of male-related content. For Hearst, the partnership resembles its branding strategy with the Scripps Networks' HGTV and Food Network, only in reverse.
