Five months into her tenure as head
of the MPA, the Association of Magazine Media, Mary Berner is trying to get
its notoriously competitive members to play ball together.
Berner has spearheaded the creation of a 76-word working
statement that makes the case for magazines. Next week, she'll kick off a road
show with publishing companies and ad buyers to present it. First up are
Hearst, Meredith and Bonnier.
