http://printmediacentr.com/2013/09/riding-the-wave-of-killer-catalog-design/
My catalog love affair never faded, but now I that I work in the printing
industry, I see these campaigns from a professional advertising perspective. I
still scope out the inventory, only I also consider the overall layout along
with other design considerations. Today I want to share what I think is an
excellent example of a catalog design from Swell.com, an
ecommerce site for surf/skate apparel and accessories. I discovered the site
while searching for board shorts for my very picky husband, and that’s how I
ended up on their mailing list. I’ve made a few purchases in the last
couple of years, so I’m an example of a repeat customer taking the catalog bait
to make a purchase online. I leave their catalogs on my coffee table for guests
to enjoy, another big bonus for their brand. My friends leaf through them all
the time, and most have never heard of Swell before. I doubt any of my friends
have made a purchase, but at least they’re aware of the brand’s existence.
