Tuesday, September 10, 2013

People Tries New Tiered-Subscription Model

http://www.foliomag.com/2013/people-tries-new-tiered-subscription-model#.Ui9JdryYyKw
People is revamping its subscription model, putting a premium on its digital products and adding new entry points.
Readers can go print- or digital-only for $112 per year, but they're getting more—i.e. apps and exclusive content—with the latter. A combination of the two runs $132 annually, while a V.I.P. offer, including multiplatform access, gift boxes and monthly prize drawings, is $200 per year.
Options had been limited before today's announcement. Combined print and digital subscription packages were sold for $112, with the choice to opt out of receiving the print magazine. There were no upper-tier options.