Hearst’s Harper’s Bazaar and Yoox Group
have signed an agreement establishing Yoox as the primary retail partner for
ShopBazaar.com, the e-commerce platform. The partnership with Yoox will link
ShopBazaar.com, which allows readers to shop for products featured in the
magazine and its Web site (products chosen by editors), with two Yoox
e-commerce sites thecorner.com and shoescribe.com,
focused on high fashion and shoe shopping, respectively. E-commerce
offerings from the Yoox sites are integrated into ShopBazaar.com alongside
editorial content from Harper’s Bazaar. The magazine launched ShopBazaar a
year ago, with Saks Fifth Avenue as its partner, but that partnership ended in
June. Previously, Hearst’s Elle announced a partnership with
e-commerce platform Net-a-Porter. That deal gives Elle Web site visitors
access to 1,200+ luxury products from Net-a-Porter, and allows users to browse
and search for products by a variety of characteristics, including category,
color, price and designer.
