Speaking
at the CDS Global Summit, Meredith Corp. CEO Stephen Lacy said: “We have
increased measured adult readership over 12 years, from 2001 to 2013, from 68
million to 115 million. Equally important, we have grown a digital business in
addition to print, not replacing print. Our mantra is that everything we do in
a new platform is in addition to keeping a strong and vibrant print business,
on which, as most of you know, we make all of our profit today.” Lacy also
discussed the changing media landscape and how new brands emerge and sometimes
out-compete established print brands.
