Hearst
has exceeded more than 1 million digital subscribers, and they pay more for
their subscriptions than print subscribers, do, and the profit on digital is
double that of print, Chris Wilkes, Hearst
Magazines vice president of digital said this week.
Speaking at the annual CDS Global Summit in Des Moines, Wilkes also said that while digital subscriptions only amount to low single-digits in overall subscriptions, he could foresee getting to 25 percent of total subs in five years.
Keynotes included Wilkes and Meredith Corp. CEO Stephen Lacy. Lacy’s presentation on Wednesday spelled out how Meredith is expanding its brands into digital, but retaining a powerful presence in print.
Magazines vice president of digital said this week.
Speaking at the annual CDS Global Summit in Des Moines, Wilkes also said that while digital subscriptions only amount to low single-digits in overall subscriptions, he could foresee getting to 25 percent of total subs in five years.
Keynotes included Wilkes and Meredith Corp. CEO Stephen Lacy. Lacy’s presentation on Wednesday spelled out how Meredith is expanding its brands into digital, but retaining a powerful presence in print.
