In video Q&A (3
minutes), Hearst Magazines president of marketing and publishing director
Michael Clinton describes Hearst’s “big content” strategy (linking editors’
curated content to media for brands’ benefit). Example: Esquire’s current issue
features a “Life of Man” theme, with content spanning print, digital,
user-generated and a two-hour special on the new Esquire network. Corvette is
among advertisers buying the package.
