Hearst Launches Its First Native Ad Campaign

http://www.mediapost.com/publications/article/209756/harpers-bazaar-launches-first-native-ad-campaig.html#axzz2fqLy98Ba

Hearst launched its first native advertising campaign on Harper's Bazaar with Nordstrom promoting the latest UGG Collection to foster strong conversations between the publisher, brands and consumers.
The campaign, Nordstrom/UGG Trend Collage, highlights a brand-specific photo grid around a topic. The native ad format resembles a Pinterest pinboard that editors curate or built with advertiser images and text.