Tuesday, September 24, 2013

Condé Nast Traveler Makes Marketing Push

http://ipdahome.org/newsstand/?cat=296
With a new editor and publisher, Condé Nast Traveler is out shopping a new version of itself. There’s a new advertising campaign (estimated budget $1.5M) that stresses the sex appeal of travel and is supposed to appeal to affluent jet-setters.