Affluents’
growing digital media use tends to supplement, rather than replace, their
traditional media use, and the result is real growth in their engagement with
media as a whole, according to 2013 Ipsos Affluent Survey USA. As in 2012,
81% of Affluents (defined as adults 18+ in households with incomes of $100K or
more) read at least one of the 142 reported print publications (135 magazines
and 7 national newspapers).
