Study: B-to-B Media’s Impact on Purchase Decisions

http://www.btobonline.com/article/20130801/MEDIABUSINESS10/130809999/abm-study-shows-b-to-b-media-8217-s-impact-on-purchase-decisions

Seventy-four percent of responding business professionals reached by b-to-b media and live events are involved in purchasing decisions or supplier selections, according to American Business Media’s “Value of B-to-B” report, released Wednesday.
Of those, 87% use industry-related websites when researching such decisions; 65% use print magazines; 58% use industry conferences and trade shows; and 55% use e-newsletters.
The study also found that 74% of respondents used both digital and traditional media to learn best practices and gain information for their work, and 68% spend more time with industry-related print publications than with mainstream business or consumer publications.