Folio: survey shows
that, while there are exceptions, city and regional magazines generally still
heavily focused on print. This year, respondents report that print advertising
will account for 71% of total revenue, on average; paid subs 11.4%; e-media 5.2%;
events 3.3%; custom publishing 3.1%; newsstand 2.7%; mobile tablet 1.3%.
City/regional category has shown among the largest growth in new print
launches, per MediaFinder data. But two-thirds of Folio: survey respondents
aren’t planning a print launch this year, while 38% are planning non-magazine
launches. Costs and competition are pressuring financials.
