Total media growth is now up nearly 10% through the first
six months of the year in terms of advertising revenue -- and up 2% in July --
with national cable TV still commanding the highest share and healthy gains. The
Standard Media Index, which culls data from media agencies amounting to an
estimated 60% of total agency spend, says national cable networks grew 5% in ad
revenues versus the same time period of a year ago. For the first half of the
year, spot TV is 2% higher (an 8.1% share), syndicated TV is flat (a 2.2%
share), and local cable 9% is higher (a 1.9% share). Overall, all of U.S. TV is
4% higher in ad revenues, with a 60.1% for the first half of 2013. SMI also says
that overall media spending in July was up 2%. Digital media continues to drive
upward -- adding 13% in July and 23% for the first six months of the year. It
commands a 24% share of media -- second only to national TV cable networks,
which have a 25.8% share. Broadcast TV has a 21.3% share -- in third place
overall from January to July 2013. Other media show continued strong results for the first six
months of the year: magazine revenues grew 15% (a 5.5% share); Radio was 7%
improved (a 4.8% share); out-of-home was 12% higher (a 3.8% share); and
newspapers grew 15% (a 1.5% share).
