It was just last month that we were writing about the
strategic alliance between Wenner Media’s Fitness and Men’s Journal. And how
that deal quickly came together through the efforts of respective publishers
Eric Schwarzkopf and Chris McLoughlin. This week, McLoughlin is on to bigger
and better Wenner things. A year and a
half after being appointed publisher of Men’s Journal, the magazine industry
vet is moving over to Rolling Stone in the same capacity. From this afternoon’s
announcement: “We’re thrilled to see Chris apply the strategic thinking he
displayed at Men’s Journal as he assumes his new role at Rolling Stone,” said Jann
Wenner, chairman of Wenner Media. “Chris’s sales and marketing expertise will
further redefine and expand the Rolling Stone brand as we increasingly engage
and grow our audiences in both the print and digital space.” McLoughlin arrives
at RS on the heels of a devastating piece by Matt Taibbi about the looming,
disastrous potential bursting of the American student loan bubble. Prior to
joining Wenner Media, McLoughlin was most recently associate publisher of
Redbook and executive director of golfdigest.com
