GroupM
revised its global 2013 ad spending forecast down to 3.4 percent growth
to $507 billion, compared to the 4.5 percent increase predicted in December.
GroupM
said the revised global estimate reflects the continuing economic decline in
the Eurozone, particularly in Italy, Spain, Portugal, Greece and Ireland. The
company said it expects that group of countries to record an 11 percent drop in
2013 measured media. In releasing the latest forecast, GroupM Futures director
Adam Smith said stabilization in that region remains “elusive”.
