Consumers of all ages and incomes use coupons, a Google/Shopper
Sciences survey finds, with Millenials (ages 25-34) being the heaviest
users and more likely than other age groups to turn to mobile and social media
to acquire savings.
Examining coupon use by age group, the survey finds:
The youngest adults (age 18-24) are heavy mobile
coupon seekers and usersMillenials (age 25-34) are more apt to turn to mobile and social media for coupons, but also rely on print and email sources.
Adults, age 35-44, obtain coupons from all sources (print, digital, mobile) equally
Older consumers (ages 45-54) rely on digital and print, with mobile a lesser source.
