Label
growth will continue, driven by several factors. One major factor is the
continued stream of regulatory requirements mandating label changes on a wide
variety of consumer products. This factor does not show signs of diminishing
and will help drive label production to move forward. Another growth-enabling
factor is the trend to connect packaging to social media and on-line brand
campaigns. This is especially strong in the label application due to the
relative ease in producing labels versus other forms of packaging and to the
prevalence of digital printing in the labels application.
