Retailers with Catalogs Can Learn from Music Industry

http://blogs.imediaconnection.com/blog/2013/07/17/what-retailers-with-catalogs-should-learn-from-the-music-industry/

When a new technology comes along there are two kinds of companies - those who adapt and those that strive to cling to a more comfortable model for short term financial gains.
This is the impasse faced by retailers who rely on printed catalogs instead of expanding their efforts on platforms such as Pinterest. For these brands the time to take notice of the platform is now. Pinterest recently launched Rich Pins, which are specifically designed to drive ecommerce through the platform.