USPS's Picture Perfect Branding for Mailers
The U.S. Postal Service (USPS) has introduced Picture Permit Imprint
Indicia, a new promotional tool for businesses to imprint their logo, brand
image, or trademark to First-Class and Standard IMb
(Intelligent Mail barcodes) letters and postcards. Commercial mailers may apply
on the USPS website,
send in their images, and once approved, begin attaching their image to their
mailing items.
Tom Foti, manager of direct mail and periodicals, says the USPS is
responding to interest from a wide array of customers. He says that Picture
Permit can potentially increase open rates and enhance the value of the mail.
A fee of 1¢ for First-Class Mail and 2¢ for Standard Mail applies.
Additionally, images must be in color.
