The
Association of Magazine Media has released its consumer magazine ad page data
for the second quarter of 2013, and again, print advertising continues to decline.
Advertising for the quarter fell 4.5 percent versus the year-ago quarter,
putting the total decrease for the first half of the year at 4.9 percent.
Some
of the hardest-hit magazine categories included financial titles (The
Economist, Bloomberg Businessweek, Forbes, Money and Harvard Business Review
all saw double-digit ad page drops on soft financial advertising), newsweeklies
(Time was off 16.8 percent, The Week, 22.7 percent) and thought-leaders like
The Atlantic, New York and The New Yorker.The publisher-submitted numbers come from Publishers Information Bureau, a service of MPA.
